Pick up any management accounting book. 99% of the examples are from goods manufacturers of tangible assets. Completely ignored:
- Companies that produce intangible goods (software, movies, etc.).
- Companies that produce services.
This is ridiculous. Well over half of the U.S.'s GDP comes from the intangible goods and services sectors. Even when you strip out services like housing and utilities, it's still close to 50/50.
If management accounting wants to remain relevant as a discipline in the 21st century, it better start expanding its examples beyond simple price/volume/mix analysis of "widgets" and "cogs".
